North Carolina State University

Mindsets matter: A RCT approach to test if a growth mindset intervention can be leveraged to foster interest and diversity in entrepreneurship

Women are grossly underrepresented in entrepreneurship, and each year the opportunity to develop millions of jobs in new ventures, globally, is lost due to this gap. One reason for this underrepresentation may be what psychologists term identity threat - a situation where an individual feels at risk of conforming to negative stereotypes about the social group to which they belong - which can serve as a psychological barrier.

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