University of Southern Denmark
Research on the effect of anonymity on individual’s creativity in idea generation sessions is inconclusive: anonymous brainstorming techniques supposedly perform better since they preclude evaluation apprehension; non-anonymous brainstorming techniques supposedly perform better since they reduce free riding. This project suggests brainstorming with selective anonymity as a new method (anonymous brainstorming in which the identity of the idea creators is revealed after evaluation, but only for the top rated ideas).
Does the participation in co-innovation training activities positively influence academic researchers’ and industry participants’ intentions to engage in university-industry co-innovation projects? How do intentions translate into direct engagement in university-industry co-innovation projects?