Yale University

A randomized trial was conducted in urban Ghana in which tailoring microenterprises received advice from an international consulting firm, cash, both, or neither.

In the context of consumer lending in South Africa, advertising content has significant effects on demand, even relative to price effects. However, it was very difficult to predict the effects of different advertising content, and highlights the psychological premise that context matters.

In the context of rug-making in Egypt, the opportunity to export provides evidence that learning-by-exporting occurs, and can lead to production quality and cost improvements.