Simon Siegenthaler

Associate Professor

The University of Texas at Dallas

Simon Siegenthaler, a behavioral economist at UT Dallas’s School of Management, studies social norms, market design, negotiation dynamics, and leadership through experimental methods. His recent NSF-funded research on norm change and social tipping points highlights factors driving cooperation and coordination, as well as diversity’s impact on market exchange. Simon combines theoretical models with empirical insights to explore how economic and social forces shape behaviors in markets and organizations.