Mini-sales accelerator with corporate matchmaking

Could a more focused, mini-accelerator programme be an effective and low-cost approach to increase growth rates among startups? This project sought to test a novel “low-cost” accelerator programme with 30-40 post-launch startups. The programme was solely focused on sales and business growth, including a corporate matchmaking component.

The project aimed at addressing a key challenge facing many startups: not being able to sustain business growth after an initial market launch, often due to lack of sales skills and access to clients. The programme was to consist of three two-day modules (rather than the standard 10-week accelerator model). The aim was to identify whether a structured mini-accelerator programme could significantly improve sales revenues for randomly selected attendees in contrast to non-attendees from the same applicant pool.

Key facts

Stage: Discontinued
Location: UK