Jaideep Prabhu

Jaideep Prabhu is Professor of Marketing, Jawaharlal Nehru Professor of Indian Business and Enterprise, and Director of the Centre for India & Global Business at Judge Business School, University of Cambridge.
His research interests are marketing, innovation, strategy and international business. He has published in and is on the editorial board of leading international journals such as the Journal of Marketing. He has appeared on BBC News 24, BBC Radio 4 and Bloomberg BusinessWeek, and his work has been profiled in BusinessWeek, BBC World Service, The Economist, The Financial Times, Le Monde, The New York Times and The Times. He has consulted with, taught executives from or given talks at ABN Amro, Bertelsmann AG, Barclays, BP, BRAC, BT, GE, IBM, ING Bank, Marks and Spencer, the NHS, Pearson, Roche, Shell, Siemens, Unilever and Vodafone, among others.
He is the co-author of Jugaad Innovation: Think Frugal, Be Flexible, Generate Breakthrough Growth, described by The Economist as “the most comprehensive book yet” on the subject of frugal innovation. His most recent book Frugal Innovation: How to do More with Less was published in February 2015 and won the CMI’s Management Book of the Year Award 2016.